St. Louis Surge Launches New Logo

St. Louis, MO

On Monday, February 4, 2013, the St. Louis Surge Women’s Basketball Team owner, Khalia Collier, launched a redesigned logo on the team’s website,www.stlsurgebasketball.com, and social media sites including Facebook and Twitter.

The new logo features a striking new lightning bolt behind the teams’ name. With similar brand colors of green, navy blue and gray, the new logo was redesigned with two versions to be used interchangeably. One version of the new logo highlights the Surge name in green and the other navy blue, which now features a new twinkle and shine on the letter “G” to accent the movement of contrasting letter styles. Both logos are accentuated with an orange basketball with a green, white and black outline. 

Collier says the new logo is a better reflection of the Surge brand and sets it apart from other semi-professional teams. 

“The pairing of a new lightning bolt and basketball shows the intensity and electricity we are trying to bring to the St. Louis community,” said Collier. “We wanted to bring our brand to life with power and confidence and really show the community that we are truly surging through the community.”

The previous logo was created in 2011, and helped bring the Surge to the forefront of women’s basketball when the team developed a new brand and ownership. Since then, the Surge has maintained a consistent fan base, attracting more than 2,500 fans during the 2011 season.  

About St. Louis Surge

The Saint Louis Surge is a member of the Women’s Blue Chip Basketball League (WBCBL), which is a semi-professional woman’s league that consists of 50 member teams from major cities across the United States. The mission of the St. Louis Surge Women’s Semi-Professional Basketball Team is to become role models and mentors in the St. Louis community while fostering a team of sportsmanship, teamwork and excellence. The other major focus of the program is to promote sport participation and provide players the opportunity to meet with recruiters and scouts from various colleges, universities, and professional teams world-wide.

About Women’s Blue Chip Basketball League

This mission of the Women’s Blue Chip Basketball League (WBCBL) is to provide highly competitive basketball for women age 20 and older. The competition level ranges from former college players to former National Women’s Basketball League (NWBL), Women’s National Basketball Association (WNBA) and current international players. In addition, the WBCBL has built a networking relationship with professional international basketball scouts and agents to broaden the possibility of higher-level professional jobs being offered. The WBCBL acts as a primary Farm/Recruiting league for Professional International FIBA teams.